Le Wagon hosts talks, workshops, open days and Demo Days across 40+ campuses, and every one of them needs promoting.
I was briefed to design a template system their local teams could run themselves. Seven event types, light and dark modes, every social format, all set up in Canva.
Phase one covered their four most common events: talks, workshops, info sessions and career events.
The challenge was range. One speaker or five, a short title or a long one, a post, a story or a banner. It all had to look consistent.
Phase two covered everything around the events: weekly and monthly calendars, Demo Day posts and speaker cards for their podcast, Les Talks du Wagon.
The calendars had to work for one campus or ten, so every event gets its own city and date tag. Once approved, everything moved to Canva so local teams could publish on their own.

As a Brand Manager, it is always a pleasure to work with Stéfan. He demonstrate a remarkable level of understanding, responsiveness, and attentiveness.
Hey, I'm Stef! I partner with purpose-driven people to create meaningful digital designs that uplift both the work, and the people it touches.